About Edison Media Research
The Most Experienced Exit Polling Team in the World
Edison Media Research and Mitofsky International formed a partnership in Exit Polling in 1996. Since then, Edison/Mitofsky has become the preeminent Exit Polling organization in the world. The companies were chosen by ABC, CBS, CNN, FOX, NBC and the Associated Press to conduct Exit Polls and collect vote returns to project and analyze results for broadcast in 2004 and 2006, and will again provide data for every major presidential primary and the general election in 2008. Edison/Mitofsky also designed the CNN RealVote system used by the cable network during the 2002 General Election. In previous years, Edison/Mitofsky has conducted exclusive Exit Polling for elections around the country including Mayor's races in New York City, Washington, DC, and in state elections for Governor and U.S. Senate.
Edison Media Research successfully uses the same methods used for political exit polling for a variety of commercial uses. We have performed exit polls at a wide variety of locations including retail stores, movie theaters, concert venues, airports, train stations, buses, cruise ship docks, golf courses, baseball stadiums and basketball arenas.
In addition, Edison conducts survey research that provides strategic information to radio stations, television stations, Internet companies, newspapers, cable networks, record labels and other media organizations.
Edison also recently conducted a groundbreaking, national study of localism in radio by the Federal Communications Commission. Like our work for the National Exit Poll, this study involved data collection in each of the 50 states--while there are many research companies with locations and capabilities in various metropolitan locations, Edison is unique in its ability to conduct complex Exit Poll-based research projects in all 50 states, in a wide variety of settings.
Through its history, Edison Media Research has conducted many groundbreaking surveys. Edison, working with Arbitron, has conducted first-of-their-kind national surveys on at-work media usage, radio spot-loads, in-car media, and other topics. Edison is also frequently selected by media trade organizations to conduct research including recent studies on music purchasing, Country Music and Radio, Hispanic music usage, and a variety of other topics.
In addition, Edison has conducted 14 major national studies in conjunction with the Arbitron Company on the role of the Internet in today's media world. These studies shed new light on the impact of the Internet on traditional media and have become the standard guide to the growth in usage of streaming media. Edison Media Research has replicated these Internet surveys in Canada, Finland and the United Kingdom. The results of these studies are quoted frequently in Business Week, Advertising Age, The Wall Street Journal and The New York Times.
Edison Media Research works with many of the largest Radio Ownership Groups in the United States including Bonneville, Entercom, CBS Radio, Westwood One, Radio One and ABC Radio. Edison Media Research also conducts research for successful radio stations in Argentina, Canada, Czech Republic, Denmark, Hungary, Iceland, Ireland and the United Kingdom. Edison Media Research also conducts research for the U.S. Government's broadcasting ventures in the Middle East including "Radio Sawa" and "Radio Farda". This research is currently conducted weekly in Abu Dhabi, Egypt, Iraq, Jordan, Lebanon and Morocco. Edison Media Research tailors its research to the particular needs and culture of each country while using research techniques that have been proven to work throughout the world.